When it comes to social media platforms for business, the business owner is spoilt for choice. From creating groups on Facebook, to exhibiting products on Instagram to sending broadcasts on Whatsapp, in what all ways can a small business reach its target market. We will briefly explore a couple of features that one can keep in mind when using either of these digital tools.
Instagram: A picture speaks a 1000 words
Whichever digital tool is used, it’s best to work out a combination of tools, instead of sticking to just one type. They all address various needs. The most important point you need to note is the journey that the user takes. Understand which tool comes first and position your product accordingly. Keep in mind where your buyers are, that’s where the first interaction takes place. Lead them from there to the next tool which helps you fulfill the order and close the deal.
Remember, when using digital tools, delivery is an important aspect. We will cover the nuances of logistics in another blog. Stay tuned!
Tina Muthoot, Impact Director - RestartIndia